Privacy and audience measurement
Audience measurement helps us understand which pages are useful, whether visitors find a centre and where to improve the site. It is not used to build advertising profiles.
Data measured
The internal system may record the date, page without private parameters, domain and language, device category, acquisition channel, referring domain, approximate active time and selected actions such as a search, successful sign-in or click toward a booking.
What is not retained
No raw IP address, account identity, email address, phone number, full user agent, full referring URL, GPS position or entered search text is stored in audience tables. Audience data is not sold or sent to an advertising network.
Unique visitors and retention
A random identifier remains in the secure session already required to operate the site. The derived analytics pseudonym changes every day: it counts daily unique visitors rather than tracking a person from one day to the next. Detailed data is retained for at most about 13 months, then deleted by the maintenance task.
Browser preferences
Internal collection is disabled when the browser sends “Do Not Track” or “Global Privacy Control.” Known bots are identified separately and excluded from human metrics.
Private portals
Member centres remain responsible for their client records and communications. Platform-wide super-administrator analytics do not reveal the identity of people who viewed a page.